Fellow CMOTHR
You are okay!

It’s okay to be human.
It’s okay to be an idiot.
We all are – and that’s the point.

CMOTHR isn’t a brand. It’s a reminder that being human isn’t a problem to solve — it’s a life to live.

We live, stumble, learn, love, fail, and try again. That’s what members of the human race do certified simply by being born human.

Connecting with people is hard these days. Talking about the real stuff is even harder.

This is an invitation to start something — both online and in real life. Maybe it becomes a movement. Maybe it just reminds a few people they’re not alone. Either way, CMOTHR isn’t mine. It’s ours.
What we do with it is up to us.
I’m convinced it will become exactly what it’s meant to be.

Started by me — Mathias Clarstedt. A Swedish guy with two teenage sons, splitting time between social consulting and IT stuff.

I’m doing this because I believe in humans. Because in a world turning cynical, trust and companionship are acts of defiance.

Why wear cmothr stuff?
We humans forget. We forget we’re fantastic, brilliant and idiots, that everyone else is too, and that being human is enough. So we made something you can wear to remember that we are okay.

[Read the manifesto ->]

Maybe it’s a stupid idea.
But hey — I’m just another CMOTHR